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Marketers – Wearable Tech is the Future so Prepare Now or Perish!

Image Courtesy of Wired As a marketing manager, you are beginning to see the use of wearable tech and know it will soon become embedded in the culture of your high value markets. Because the wearable...

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Northwestern IMC does Dreamforce

This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work,...

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